How to Create a Profile Board That Stands Out
In a busy gym or studio environment, your profile board might be your first and only chance to make an impression on potential clients. Whether it’s displayed on the wall or featured online, a great profile isn’t just about listing your qualifications, it’s about connecting with people, telling your story, and showing how you can help them.
Here’s how to create a standout profile board that turns heads and builds trust:
1. Lead With Why You Are Right For Them
People don’t buy personal training based on a list of qualifications. They want to know you can help them, that you don’t judge them and you understand their needs. Start with a short, personal sentence that communicates your passion for working with people like them.
Make it relatable and client-focused. Clients want to know that you get them, not just that you passed your Level 3.
2. Choose a Professional Yet Approachable Photo
Your photo should be clear, high-quality, and reflect your personality. No selfies in the mirror or moody gym shots. Aim for:
- Natural light or good indoor lighting
- Friendly expression
- Gym-appropriate clothing
- Neutral or professional background
Look like someone clients would feel comfortable approaching for help or advice.
3. Keep Your Qualifications Relevant (and Human)
List key qualifications and specialties, but avoid overwhelming with acronyms and jargon. Instead of writing:
“REPS Level 3, BSc S&C, Pre/Post Natal L2, GP Referral”
Try:
“Qualified Level 3 Personal Trainer | Specialist in Strength Training, Women’s Health & Injury Rehab”
Add a personal touch if relevant:
“After recovering from an injury myself, I’m passionate about helping clients return to training safely and confidently.”
4. Highlight What Makes You Different
What’s your niche? What’s your training style? What kind of clients do you really want to work with? Be specific and bold.
Avoid generic phrases and make sure every word you use speaks to your target audience. Don’t be afraid to show your personality, too many trainers sanitise everything in an aim to be professional and end up sounding uninspiring and forgettable. If you aim to be everything for everyone you end up not really appealing to anyone.
5. Use Client-Centric Language
Write as if you’re speaking directly to a potential client. Focus on their goals, struggles, and preferences:
❌ “I love strength training and nutrition.”
✅ “Want to feel stronger, leaner, and more confident in your body? I’ll show you how.”
Make it about them, not you. Let go of your biases and use the terminology they use.
6. Include a Clear Call to Action
Tell them exactly what to do next. Don’t assume they’ll figure it out. Examples:
- “Scan the QR code to message me directly.”
- “Let’s have a free chat about your goals, contact me via [email/socials].”
- “Ask reception to book a free taster session with me today.”
Keep it simple, friendly, and visible.
7. Design for Readability and Flow
A well-designed profile board is easy to skim. Use:
- Bold headers or bullet points
- White space (don’t crowd the layout)
- Large, legible font
- One main brand colour, not a rainbow
If your gym allows it, include a QR code that links to your booking page, social media or other contact link.
Final Thoughts
Your profile board is more than just a photo and a CV, it’s a marketing tool. It should communicate who you are, what you stand for, who you work with and how you can help.
When done right, it won’t just attract attention, it’ll attract the right kind of clients. So take the time to get it right, and don’t be afraid to show some personality. After all, people work with people not profiles.
For example profile board templates check out the Useful Templates resource
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