Lift The Bar

Workbook

Lesson 1: Introduction

Lesson 2: Marketing Types

Lesson 3: Avatars and Funnels: introduction

Lesson 4: Avatar Part 1: Why

Lesson 5: Avatar Part 2: Gender Differences

Lesson 6: Avatar Part 3: Age / Generational Differences

Lesson 7: Avatar Part 4: Empathy Map

Lesson 8: Avatar Part 5: Multiple Avatars and Adjacent Markets (Adjacent Market Reach)

Lesson 9: Audience Connection Part 1: Awareness

Lesson 10: Audience Connection Part 2: Know, Like & Trust

Lesson 11: Funnels

Lesson 12: Introduction to Tools and Tactics

Lesson 13: Audience Influence Part 1: Traffic

Lesson 14: Audience Influence Part 2: Capturing Data

Lesson 15: Audience Influence Part 3: Website structure

Lesson 16: Audience Influence Part 4: Blog content

Lesson 17: Audience Influence Part 5: Social Media

Lesson 18: Audience Influence Part 6: Facebook Groups

Lesson 19: Audience Influence Part 7: Email Marketing

Lesson 20: Audience Influence Part 8: Googliness

Lesson 21: Audience Influence Part 9 - Messenger Bots

Lesson 22: Audience Influence Part 10: In Gym Activity

Lesson 23: Audience Influence Part 11: Copywriting

Lesson 24: Call to Action Part 1: Using Trial Offers

Lesson 25: Call to Action Part 2: Referral Campaigns

Lesson 26: Bringing a strategy together part 1

Lesson 27: Bringing a strategy together part 2

Lesson 28: How To: Build Custom Facebook Audiences

Lesson 29: How To: Build Facebook Adverts

Lesson 30: How To: Social Media Usage Examples

Lesson 31: How To: Set Up An Email List

Assess what you have learnt